Parlor19/奈厅

DESIGN: Visual Brand Design

DATE: March 2020

Parlor 19 is a label of Jewellery concept store and platform, retailing selection of jewelleries from international designer brands. It is located in the Hubin Business District of Hangzhou City, which is not only the centre of the city, but also adjacent to the world-famous West Lake. Parlor 19 invites people to experience the space as a whole integrated design work, which contains multi-domain brand culture. It not only provides customers with an immersive shopping experience, but also provides an atmosphere to facilitate communication for guests in all fields of art and design.

Parlor19是坐标于杭州西湖的集成全球设计师品牌的首饰买手店及平台，并助力客人、艺术家、设计师之间的互动、连结及艺术表达。它由毕业于英国中央圣马丁和伦敦时装学院的Yana创立并主理，她一直相信时尚不只关于酷，而由背后更多深层的东西支撑。在构思Parlor19的过程中，Yana决定创造一个「除了聚集优秀设计，还可以交流、碰撞、分享相关文化」的品牌。"Parlor"意为“会客厅”，象征着每位来者均为贵客，各个领域的人可以在这分享想法、故事和知识。Parlor19的中文名为「奈厅」，与nineteen同音。“奈”为创始人之名，“厅”指“Parlor”,「奈厅」即yana's parlor之意。

Parlor19是集多品牌的首饰零售店和艺术交流空间的多功能空间性质，在初期与Yana沟通视觉设计需求上，优雅、法式、激发灵感、复古与先锋的结合的视觉需求得以确定下来。Parlor19品牌英文设计在设定衬线外形上视觉需要以传达复古的法式优雅与正式，但又不失现代之先锋视觉感，单体Parlor19英文+数字的设计基本经过三个设计与调整阶段得以确定视觉。在品牌物料的应用视觉表现形式方向上，采用线性几何形体与自由随性笔触视觉来传达复古与现代的碰撞之感，并选用优雅复古的宝蓝色为视觉点睛色。

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