OASE/高端设计师集合品牌

DESIGN: Visual Brand Design

DATE: September 2020

Oase is a collection of highend designers in Hangzhou, focusing on providing a natural / free / free highend quality clothing for modern women. It's slogan style

is longterm, which expresses the brand's pursuit of modern women's autonomy and independence. After communicating with the brand manager in the initial stage, the design requirements for the symbolization of brand graphics were clarified, and the main visual requirements were form sense and memory. In the design process, the

combination of graphics and letter oase is tried, and the spirit of the brand is conveyed by the graphic expression of abstract lines.

OASE品牌是坐标杭州的高端设计师集合品牌，注重为现代女性提供一种自然/自由/自在的高端品质服饰。它的slogan风物长宜放眼量表达了这个品牌对现代女性自主及独立的追求。在初期与品牌主理人沟通之后，明确对品牌图形符号化的设计需求，形式感和记忆性是主视觉要求。在设计过程中，对于图形与字母OASE的组合尝试，并用抽象线条的图形表达力来传达品牌的精神理念。