DESIGN: Visual Brand Design
DATE: September 2020
Oase is a collection of highend designers in Hangzhou, focusing on providing a natural / free / free highend quality clothing for modern women. It's slogan style
is longterm, which expresses the brand's pursuit of modern women's autonomy and independence. After communicating with the brand manager in the initial stage, the design requirements for the symbolization of brand graphics were clarified, and the main visual requirements were form sense and memory. In the design process, the
combination of graphics and letter oase is tried, and the spirit of the brand is conveyed by the graphic expression of abstract lines.