ICEC Boutique/怪品味买手店186
DESIGN: Visual Brand Design DATE: December 2020 The visual orientation of ICEC brand is contemporary, fashion, high-end, taste and trust. Therefore, English font vision (based on serif) is inclusive and quality oriented. It pays attention to and deals with the details of font strokes, so as to present a higher sense of refinement and advanced. Brand managers prefer a poet's book "imagine a rose in the future" (a collection of poems expressing loneliness and contradictions in life). They want to use roses as a figure to express the feeling of "independence and warmth in self". ICEC品牌的视觉方向定位为当代、时尚、高端、品味和信任，所以英文字体视觉（以衬线为基础）包容性和品质感为方向，在字体笔画细节上做了讲究和处理，从而可以呈现较高的精致感与高级感。品牌主理人比较喜欢一个诗人的一本书“想象一朵未来的玫瑰”（诗集表达人生孤独和矛盾）想以玫瑰为图形思考，表达品牌的一种“独立自我中又有一些温暖”的感觉。
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