Datong Xuan/大同轩·中秋礼

DESIGN: Packaging Design

DATE: August 2019

江天一色，波光隐，月华明
When river and sky blend，the moon casta bright light over the Jiangnan.

Mid-Autumn Festival is one of the important traditional festivals for Chinese. TheCommon-Sense needed to send their consumers a festival gift in 2019. Iconsidered using Chinese traditional pattern form as main packaging visual,because the theme of this gift is missing Jiangnan based on Hangzhou culture.

After trying various kinds of patternforms, I chose symmetrical line geometric as pattern visual. One of thedifficult problems was the pursuit of unique visual effects, including graphic elementssimilar to a combination of innovation. As a result, client was very satisfiedwith that, and this packaging was rated as the most beautiful moon package byZhejiang Xizi Hotel in 2019.

落霞与孤鹜齐飞，秋水共长天一色。

映月·中秋礼献

以心映月，真心应物。以「月下江南」为灵感，对于江南而言，是平静夜色下的水面，不论辽阔或娟秀，当月光洒下一片银色之后，都变得静默不语，钟灵敏秀间，掩映江南独有的标致与灵动。内部小盒以杭州文化类别四个主题「钱塘·潮歌」「西湖·晴雨」「西溪·蒹葭」「良渚·流光」。

映钱塘潮歌，心怀一望无垠；

映良渚流光，留念似水而淌；

映西湖晴雨，韶华梦如烟雨；

映西溪蒹葭，伊人在水一方。

大同轩礼盒外形设计上取中国传统「食盒」之意，有食、有饮、有器…层层叠放无尽情意。视觉表达上采用线性几何物体图案形式，以半圆为基础对称展开表达『映月』主题，映：对称之意；月：圆形。主上图形的海浪形状的线性交叉与序列，塔楼中列，传达波涛凶势，亦钱江观潮主题。主下图形西湖三潭映月出于湖面上，也亦映月主题。上下图案均采用不同飞翔候鸟图案，寓意每年八月十五“归家”之意。上下两线性不同水浪应用组合，表达『波光隐』之意。中间对称的左右三个半圆的“残月”变化形状，表达『月华明』一词东方古典美学意境。

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