N²- PÂTISSERIES法式甜品店

DESIGN: Brand Visual Design

DATE: August 2018

N² is founded by two girls whose dream ofbecoming famous dessert chefs. They were sure to use pink as the brand colorand wanted to have a simple brand vision. First of all, I considered trying toextend N² concept so that it can give different creative points in brandmaterials and supplies according to different design contents. I think that N² canbe replaced by N words that have special meanings about food, such as Newlook², Natural² and Nice² etc. Accordingly, the concept of N² based on a basiccreative space can be extended more specific meanings doubled. It is good forcommunicating with their customers and helps brand in spreading quickly. Duringthe design process, more attempts had been made in the logo combination and thelayout of brand applications. At last, the clients were more satisfied with thebrand visual.

N²是坐标杭州西湖的品质与创意均比较高的法式甜品店，创立者@奶油荡糕在微博上有着13W+的粉丝数，同时她们的Special&Unique甜品也是国际业界公认的水准，因为N²原创甜点冰糖葫芦圣多诺黑登上了巴黎「Fou de Pâtisserie」的纸质杂志。这次设计合作委托是为她们的N²创立新的品牌视觉形象，初期的详细沟通之后，她们确定选用粉色作为品牌的主色，并想以现代简洁的法式视觉来呈现N²的品牌印象。在后期设计执行过程中，基于N²创意空间的品牌概念的思考与视觉传达的转换点，提出N²不仅可以作为一个品牌名，同时还可以作为一个英文代词，在品牌产品延伸及应用上辅助较多品牌意向的创意传达。

例如：N²→newlook²→Natural²→Nice²,etc.

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